It seems that, according to a “confidential” source inside Google, the search engine giant will quit running, or at least paying for ads on domains if they’re less than five days old. This, when it goes into effect, could make a lot of the random domain name registering known as “tasting” stop, or more likely slow down a bit.
The reason is simple. The “Add Grace Period” is a small buffer of time that a registrar can remove a domain they’d registered, at no cost to themselves. It just happens to be five days – the same limit as the leaked policy. The thing is, since a domain name is essentially free for the first five days, quite a few rather unscrupulous people have taken to making a business out of registering hundreds, thousands, or even more domains, dropping Google AdSense on them, and then canceling the domains when their freebie time is up. Perhaps unexpectedly, the parked domains can actually garner a LOT of hits – and therefore a lot of advertising money, even after Google’s cut. Basically, it boils down to “Free money” if you automate domain creation/cancellation. This really isn’t fair to legit site owners or, to some degree, the advertisers.
Now, you’re probably wondering why I list the advertisers here. They are, after all, paying for their ads to be shown, and they are, right? Well, yes. But to be honest, would you, as a possible customer, be more likely to click on and show interest in a product related to the page you’re reading than something piled in the middle of a page that is simply ALL advertisement? Especially if you got to said page by accident, likely a typo. There will always be those who see something and click it randomly – like those who try to buy “male enhancement” drugs through spam offers – but the great majority probably won’t.
In any case, although it’s rather interesting that Google (who makes out quite well from their cut of these ad sites) has taken this stand, it makes sense from a legal standpoint. Remember the recent and semi-recent lawsuits about “click fraud” and the like for advertising charges. This may be looked at as another safe move for them. One way or another, if other online advertising companies follow suit, maybe the web will be less polluted with random advert-only websites, as there will be less incentive to create random names to serve ads for the grace period. One can hope, but ad-only probably never completely go away, though. If there’s money in it, SOMEONE will give it a try.
This is just my take on the issue, your opinion may differ. Feel free to comment about it!
Reference, Jay Westerdal: http://blog.domaintools.com/2008/01/google-to-kill-domain-tasting/
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